At its June meeting, the APS Executive Board strongly endorsed changing the public name used by APS from American Physical Society to American Physics Society. The reason is simple: the word "physical" means several things to the general public, most often not physics. This causes confusion and uncertainty regarding what kind of organization APS is, and dilutes the impact APS can have in representing the physics community to the media, the government, and the public at large.
Я-то некоторое время надеялся, что это шутка.
А может, вообще, ну ее к чертям, эту нашу цивилизацию?